https://www.tanjapohl.com/home daily 1.0 2024-04-02 https://images.squarespace-cdn.com/content/v1/5a6a224d6f4ca3a6fc88d20a/1518724423839-9HN2RKT5X6AOJNR9J3BS/cabinets_1.jpg Home - Tanja Pohl Cabinet Article https://images.squarespace-cdn.com/content/v1/5a6a224d6f4ca3a6fc88d20a/1518726538576-MSO6LS36F9PZXPD7NG1M/home2.jpg Home - Tanja Pohl Home is where... article https://images.squarespace-cdn.com/content/v1/5a6a224d6f4ca3a6fc88d20a/1518726548072-VZXC8A48RIS8QTWWBD8S/home_spreads.jpg Home https://images.squarespace-cdn.com/content/v1/5a6a224d6f4ca3a6fc88d20a/1518727721601-YH3AFF1U3TSCQMQJ04XD/urban_chic.jpg Home https://images.squarespace-cdn.com/content/v1/5a6a224d6f4ca3a6fc88d20a/1516914200948-AABWYJKG0C7UZDE59ETP/color_pop.jpg Home - Color Pop Opener Article about using bright colors in home design, the pink color and sock monkey inspired the font and color choice. https://images.squarespace-cdn.com/content/v1/5a6a224d6f4ca3a6fc88d20a/1518726602296-QBIFT55GPXWETLQSM8BA/fire1.jpg 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https://images.squarespace-cdn.com/content/v1/5a6a224d6f4ca3a6fc88d20a/1520458374615-NTHQQDOCMD1IMAFU9FT5/designlab_2.jpg Home https://images.squarespace-cdn.com/content/v1/5a6a224d6f4ca3a6fc88d20a/1520460754489-2N5D8MIC2GSD2X86UX4L/artdirection2.jpg Home https://images.squarespace-cdn.com/content/v1/5a6a224d6f4ca3a6fc88d20a/1520460074804-35ZU5XKTLLJ16NJON00T/process2.jpg Home https://images.squarespace-cdn.com/content/v1/5a6a224d6f4ca3a6fc88d20a/1520528228435-TM2IWU5EDOD6J7PM0M3Z/pinterest.jpg Home https://images.squarespace-cdn.com/content/v1/5a6a224d6f4ca3a6fc88d20a/3dd671f8-0b96-4a51-b0c8-6e607d39c6ce/digitalcovers.jpg Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6a224d6f4ca3a6fc88d20a/1520534752527-7UI0VIYEERQS0SKL9DFN/instagram.jpg Home https://images.squarespace-cdn.com/content/v1/5a6a224d6f4ca3a6fc88d20a/1520528572044-YT8KB12FAP4UB7HY1YSU/web.jpg Home https://images.squarespace-cdn.com/content/v1/5a6a224d6f4ca3a6fc88d20a/1520534638446-KO5RE41ERCU90JFWEYCF/facebook.jpg Home https://images.squarespace-cdn.com/content/v1/5a6a224d6f4ca3a6fc88d20a/1520534678585-WB1XO1BWLZK1L4QH7U9J/twitter.jpg Home https://images.squarespace-cdn.com/content/v1/5a6a224d6f4ca3a6fc88d20a/1520543436689-82HB7S2PXUWKSNRZ3UQ7/tanjapohl_bio.jpg Home https://images.squarespace-cdn.com/content/v1/5a6a224d6f4ca3a6fc88d20a/d451b923-d821-4623-a44a-e3f0f58ee7b8/Marketing_Ads.jpg Home - Advertising Campaign To attract new business and act as a reminder to current customers FinishMaster invested in an advertising budget of $200K annually. Ads focused on ease of product delivery, paint lines and SMART allied products. Advertising primerarly in print and digital industry magazines we saw a return in new and renewed business in 2021. https://images.squarespace-cdn.com/content/v1/5a6a224d6f4ca3a6fc88d20a/fc745518-a4e2-4090-94df-c9eba2f3c5c0/Marketing_Swag.jpg Home - Swag/Company Store FinishMaster needed to create new swag items that could be used at trade-shows and as customer appreciation gifts. Items like beer growlers, coffee mugs, webcam covers and tire gauges were created to help promote the FinishMaster brand. The store was managed by the marketing team and included shirts, hats and other apparel items for team members plus printed collateral for sales and campaigns. https://images.squarespace-cdn.com/content/v1/5a6a224d6f4ca3a6fc88d20a/1fad979a-a8e3-4fa2-90dc-30f340144da0/Marketing_3M.jpg Home - 3M Auto Spraygun Campaign Working closely with the Marketing Team from 3M to promote their new automotive spray gun, FinishMaster created 20,000 promotional T-shirts that were handed out with a postcard that had instructions to post photos of the recipient in the shirt with the #spraygunrevolution. Winners of a 3M swag bag and spray gun were drawn at random. FinishMaster and 3M increased sales of spray guns through the promotion. https://images.squarespace-cdn.com/content/v1/5a6a224d6f4ca3a6fc88d20a/9d91a871-f761-4818-b65f-a91eb54c2b54/Marketing_PM.jpg Home - Pin Master 2021 A companion to the Hood Master Campaign – Pin Master was focused on collision repair students in high school and college. The students repaired and painted old bowling pins and entered them into the Pin Master contest. The top four winners were awarded prizes valued at over $3,000 at the Hood Master art show in Indianapolis. Selling the pins at the event and with the help of CREF (Collision Repair Education Foundation) FinishMaster was able to raise $5,000 for education grants. https://images.squarespace-cdn.com/content/v1/5a6a224d6f4ca3a6fc88d20a/8b4224ee-6e0c-4e49-ae5d-c018505b13bc/Marketing_B2B.jpg Home - Angie’s List B2B Campaign Toolbox was a bi-monthly digital B2B magazine send to advertisers that offered services on Angie’s List. The magazine provided tips on how to use the list, social media and analytics to grow their business. Emails, social posts and smaller printed pieces (small brochure) rounded out the B2B campaign. Overall service providers generated $37M+ in advertisement revenue for Angie’s List annually. https://images.squarespace-cdn.com/content/v1/5a6a224d6f4ca3a6fc88d20a/74dcc98c-b620-4eeb-b5dc-0ee0f4925a32/Marketing_HM.jpg Home - Hood Master 2021 The goal was to bring the artistry back to the collision repair industry and generate some good PR for FinishMaster with a mini hood painting contest and campaign. Over 150 automotive painters participated in the contest that concluded with a gallery type show and judging in Indianapolis. Eight prizes valued at over $5000 each were awarded to the winners. The campaign generated a lot of industry media coverage and increased our social media following by over 20%. https://images.squarespace-cdn.com/content/v1/5a6a224d6f4ca3a6fc88d20a/0225c6bd-2a22-42b3-b0f0-258031274457/Marketing_SMART.jpg Home - Influencer Box Campaign Working with collision repair industry influencers we created a campaign around trying out new SMART products. Ten Influencers were send a box of allied automotive products from SMART with instructions to try the products and post about them on their social feeds. Not only did the company receive fantastic feedback about the boxes and products but we also gained new social media followers on Facebook and Instagram. https://images.squarespace-cdn.com/content/v1/5a6a224d6f4ca3a6fc88d20a/fea3787f-d9d7-467a-934b-9e3430b82465/Marketing_Midwest.jpg Home - Midwest Promotion The Midwest Promotion Campaign was an eight week campaign centered around three FinishMaster branches in the Midwest that were trying to attract new customers to their walk-in business. Dormant and smaller budget customers were also targeted with emails and paid Facebook ads. Initial investment in the campaign was $4,000 with a return of 40% in new business. https://images.squarespace-cdn.com/content/v1/5a6a224d6f4ca3a6fc88d20a/9ccda102-34a0-47c9-a3f9-386d266c58a1/Marketing_Home.jpg Home - Home Magazine Produced in 7 days at minimal cost, the Home magazine was a full size/full color bookazine that was handed out at a New York City promotions event for Angie’s List. https://images.squarespace-cdn.com/content/v1/5a6a224d6f4ca3a6fc88d20a/dc966bbf-0476-4267-b615-aaf4decf4d2a/AL_GreenThunder_1+.jpg Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6a224d6f4ca3a6fc88d20a/de6879de-2624-4b15-ba4f-edbd22de48d2/AL_StateFair_1.jpg Home - Indiana State Fair Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a6a224d6f4ca3a6fc88d20a/1656363434625-MEB9SLOXZTWMT3FP65UY/HM_event_HMlogo.jpg Home - Hood Master Logo 2021 Hood Master Logo. https://images.squarespace-cdn.com/content/v1/5a6a224d6f4ca3a6fc88d20a/1656018202300-354J9PRWWBHNW0MI43G1/HM_event_6.jpg Home - 2021 Hood Master Finalist Finalist with his hood at the 2021 Hood Master Exhibit in Indianapolis. https://images.squarespace-cdn.com/content/v1/5a6a224d6f4ca3a6fc88d20a/1656363215970-FXXPEWAHV3H7KPSOEDGK/HM_event_2.jpg Home - Hood Master 2021 Hood at the 2021 Exhibit were displayed on chain link fence to give the event an industrial feel. https://images.squarespace-cdn.com/content/v1/5a6a224d6f4ca3a6fc88d20a/1656018184463-S0BBID1OCO3NEB5ICG5S/HM_event_1.jpg Home - Hood Master 20221 Hoods displayed on fencing. https://images.squarespace-cdn.com/content/v1/5a6a224d6f4ca3a6fc88d20a/1656363253709-9BJ5OA2K196QYC2107T0/HM_event_5.jpg Home - Hood Master Exhibit 2021 Hoods and pins on display with videos and digital displays in the background. https://images.squarespace-cdn.com/content/v1/5a6a224d6f4ca3a6fc88d20a/1656363236073-B2QL5YUIC9II4IXU7BCW/HM_event_4.jpg Home - Hood Master Exhibit 2021 Attendees enjoying the hoods and pins. https://images.squarespace-cdn.com/content/v1/5a6a224d6f4ca3a6fc88d20a/1656363441746-888QHFDUMW5UYFJ6CYBT/HM_event_PMLogo.jpg Home - Pin Master 2021 Logo Logo for 2021 Pin Master contest. https://images.squarespace-cdn.com/content/v1/5a6a224d6f4ca3a6fc88d20a/1656363276053-T565DW1TD1DZKI1QL9TL/HM_event_7.jpg Home - Pin Master 2021 A judge reviews the pins on display. https://images.squarespace-cdn.com/content/v1/5a6a224d6f4ca3a6fc88d20a/1656018193196-O3PH7K95Y7JSM65TJQ1Y/HM_event_3.jpg Home - Pin Master 2021 Pins were displayed on industrial black bakers racks. https://images.squarespace-cdn.com/content/v1/5a6a224d6f4ca3a6fc88d20a/1656363369445-FEHDUJGV315Q7ZSQOMW5/HM_event_8.jpg Home - Pin Master 2021 Close up view of pin designs at the exhibit. https://images.squarespace-cdn.com/content/v1/5a6a224d6f4ca3a6fc88d20a/1656363848006-Y52CDLGELAX038ZFNHC0/WLM_logo.jpg Home - Winter Leadership Logo The logo shows motion and and updated look for the yearly sales meeting. https://images.squarespace-cdn.com/content/v1/5a6a224d6f4ca3a6fc88d20a/1656363872073-MSV2V8JT0JM4ZM1RQ45N/WLM_backdrop.jpg Home - Welcome Banner Welcome banner for lobby, also used for selfies and social media posts. https://images.squarespace-cdn.com/content/v1/5a6a224d6f4ca3a6fc88d20a/1656363883594-YWUHYJ6YFPHN38RP4ONY/WLM_banners.jpg Home - Pop-up Banners Pop-up banners for the event. https://images.squarespace-cdn.com/content/v1/5a6a224d6f4ca3a6fc88d20a/1656363892569-WGFHOQ197ZLTMPXLHQ6K/WLM_signs.jpg Home - WLM Signs Smaller table top signs for charging station and a Transformer toy event. https://images.squarespace-cdn.com/content/v1/5a6a224d6f4ca3a6fc88d20a/1656363903164-C0TJBL2MCRGGA9EHD10B/WLM_meeting_1.jpg Home - Opening slide Opening slide at the kick-off meeting for WLM 2019 https://images.squarespace-cdn.com/content/v1/5a6a224d6f4ca3a6fc88d20a/1656363913462-ICU8TMDFBEXVGIZJ1ON7/WLM_invite_1.jpg Home - Invitation for Pinewood Derby Image created by Red Nose Studio. This 2-sided postcard was used to inform participants of date and time of derby and was accompanied with a booklet of contest rules. https://images.squarespace-cdn.com/content/v1/5a6a224d6f4ca3a6fc88d20a/1656363946246-2YA420394HP1JCS1WOYM/Derby_pics_1.jpg Home - Derby Rules Booklet Inside cover design for 2019 Pinewood Derby rules booklet. https://images.squarespace-cdn.com/content/v1/5a6a224d6f4ca3a6fc88d20a/1656363961291-3QBQY54VBANLPK03IOA0/Derby_pics_3.jpg Home - Decor at Kick-off Event Room was decorated with themed balloons as well as automotive accessories and tires. https://images.squarespace-cdn.com/content/v1/5a6a224d6f4ca3a6fc88d20a/1656363974353-PQX8ML5S68HC20CB15D6/Derby_pics_7.jpg Home - Pinewood Car One of the cars entered into the Pinewood Derby. https://images.squarespace-cdn.com/content/v1/5a6a224d6f4ca3a6fc88d20a/1656363988298-5HRVS3VXMVPW6RG3PELF/Derby_pics_6.jpg Home - Pit Crew Shirts Designed to look like automotive garage workers’ uniform shirt. Worn by top executives and event volunteers. https://images.squarespace-cdn.com/content/v1/5a6a224d6f4ca3a6fc88d20a/1656364020619-CT9CG2G9QPBHYHFXX3SZ/Derby_pics_4.jpg Home - Pinewood Car 2 Another example of the great paint jobs on the sybitted cars for the derby. https://images.squarespace-cdn.com/content/v1/5a6a224d6f4ca3a6fc88d20a/1712093566011-14UYWHMHXZDE3TJ78ACQ/background%2BT.jpg Home https://www.tanjapohl.com/new-page-1 daily 0.75 2022-02-22 https://www.tanjapohl.com/new-page-2 daily 0.75 2022-05-03 https://images.squarespace-cdn.com/content/v1/5a6a224d6f4ca3a6fc88d20a/1651592586776-H4WZA5YGCXL1BKU3N874/FM+WLM+Banner+1.jpg New Page